What is Website Planning?

Website planning is the strategic approach to your business's online presence. Most businesses overlook the impact that a powerful internet presence can have on their business, for many reasons like time, resources, lack of knowledge and lack of capital. Our job is to lessen the impact of these shortfalls by being a cost effective website planning tool for your business that will assist you with the creation of a website planning guide in order to lead you and your online presence onto the internet with confidence. We accomplish these tasks by creating a website planning checklist of your business’s goals and needs and then transform that into a website strategy plan. Using our website research tools allows us to review the status of your current online presence along with reviewing online status of your current competitors. This will assist you in making better web based business decisions with optimal results.

Why do I need Website Planning?

We would like you to take a moment to think about your last family vacation. Think about how much planning was involved to make that vacation a reality, airline tickets, rental vehicles, hotels, meals, entertainment and so on. The time you spent was striving to get the best quality experience at the lowest price but how much time did you invest to insure that you and your family had the perfect vacation? What did it take to make sure that one or two weeks of your lives were scheduled to optimize your fun, relaxation, and creating those family memories to which you hope will last a lifetime.

Now doesn’t your business’s website deserve the same attention to detail? Most business owners realize the importance of their website, however they neglect to create the proper website plan that will give them the optimal results to enhance the success of their business.

What’s included in Website Planning?

  • Strategy - The process starts by developing a website strategy. The key to this process is understanding where your business is currently and where you would like it to go. This along with the proper website research, enables us to create a roadmap for your business to follow in order to build a strong internet presence.
  • Research - It is very difficult to make great decisions when you don’t have all of the facts, because those facts will ultimately determine the outcome of those decisions.

    Research is often the most overlooked step to building a great online presence. We understand its importance and we take it seriously and are dedicated to getting the right facts in order to help you make the right decisions.
  • Website Outline - Your website outline structure is predicated on a few main items. What services and products do you offer, who do you offer them to and how does your business want to interact with your prospects and customers?

    Knowing what, who and how can determine whether your user will interact on a desktop or a mobile device. It can tell us where your website should be seen to get the best results and what information your user will need to know before doing business with you.
  • Wireframing - Wireframing is a two dimensional representation of your website's architecture which visually showcases how your website's files will be constructed. This helps to coordinate the development process, saving time and money with the design and development process.
  • Content Creation - The content creation process is of of the most important component to your business’s website because search engines and your website’s users use this information to determine whether or not your your website relevant to their needs. If the search engines determine your your content to be relevant, then that can help with your placement within the SERPs (Search Engine Results Pages). If the user find your content relevant, that can result in a new customer.

    Having the right content creation strategy is imperative to the success of your business’s website.