What is Social Media Marketing?

Social media marketing is using social media websites to tell the stories that you would like to tell and to the demographic that you would like to reach out to.

Social media platforms are like going to a concert with thousands of stages. It allows you to find specific groups that are interested in the types of services and products that you offer. This is why social media is such a great and to cost-effective way to reach your demographic.

Before the internet, most people advertised in newspapers. Now let's say for example that a newspaper has a distribution of 10,000 subscribers and of that 10,000 only 1% is in the market for what you're selling. Now traditional marketing tells us that of that 1%, only 1% will purchase from you. What social media marketing allows you to do, is to reach that 1% that is in the market for what you are selling and at a much lower cost.

Why do I need Social Media Marketing?

Having a website can sometimes feel a little bit like having a store in the middle of the desert, if no one knows that it is there then you're probably not going to get many customers. Using social media marketing is like having thousands of billboards on the internet that have the ability to reach millions of people. It gives you the opportunity to tell those people who you are, what you do and most importantly, how they can work with you.

What’s included in Social Media Marketing?

  • Social media campaigns are stories that you share on social media platforms. For example, let's say that you are holding a golf tournament and all of the proceeds are going to benefit disabled veterans. Posting this information on social media platforms not only attracts those who might be interested in your event but it also exposes your brand, your products, and your services to those very same people while directing them to your website. Another example might be sharing fun facts about something that you specialize in and then engaging those viewers to learn more about your specialty by visiting your website. As you can see there are many ways that you can engage social media users, the key is to find the right tactics that provide the best results.