What is SEO?
SEO or search engine optimization is the practice by which one optimizes a website so that the search engine spiders and robots can better interpret the message of your website.
The job of a search engine is to provide the best results of a user's search query. How they do this is by crawling millions of websites and cataloging the information on every page. When a user then searches for information the search engine then displays the pages that are most relevant to the user's search query.
Optimizing your website helps the search engines understand the relevance of the information on your site so that it can provide that information to the users when they need it.
Why do I need SEO?
If you are not optimizing your website you can be sure that your competitors are. When that potential customer is looking for what they need, the search engines will display the websites that are most relevant to the user search query. If your website is not deemed to be relevant, then what the user will find is one of your competitors and not you.
What’s included in SEO?