What is SEM?

SEM or search engine marketing is a form of internet marketing that involves the advertising of your website by further increasing the visibility in the search engines primarily through paid advertising over the internet. SEM is considered to be one of the most effective ways to market and grow your business when the market can be increasingly competitive. SEM uses paid advertisements through Google, Bing or Yahoo that appear on search engine results pages or SERPs. These ads, which are sometimes called pay-per-click ads or PPC can come in a variety of formats. The best thing about SEM is that it gives advertisers the chance to put their ads in front of potential customers that may be ready to purchase at the precise moment.

Why do I need SEM?

The next question you could be asking yourself is why do I need SEM for my business? There are a few factors that you will want to consider when you are trying to decide whether or not SEM is right for your business. First of all, SEM is a faster way to show up in the search engine’s top search results. With SEM, you will be actively marketing directly through the search engines to your potential clients and it helps your business stay in front of the public’s eye. By using the search engines such as Google, Yahoo and Bing, you could purchase ads through them and it would further increase your traffic and ranking to help you to gain more clients. Essentially, SEM can help get people to your website which in turn will give your business a better ranking on Google, Yahoo or Bing.

What’s included in SEM?

Depending on your SEM digital marketing budget and exposure you wish to have for your business, you will be able to advertise with Google, Bing, Yahoo, Facebook, Instagram, Linkedin, Pinterest, and Twitter. LuckRay Marketing will work with you to find out what is best for your business and marketing budget.