Frequently Asked Questions | Terms & Definitions

This page is a resource to help you understand the many acronyms and website terms that us techies throw around as if everyone lives in our bubble.


It is the part of a network address that identifies it as belonging to a particular domain.

Websites are hosted, or stored, on special computers called servers. You can purchase space on a server to store your website files, which can then be displayed in a internet browser when the websites domain is called.

An XML sitemap is considered to be a document that helps all the major search engines crawl your site so that they can better understand it.

An HTML Sitemap is considered to be a way that allows visitors to easily navigate through a website.

A search engine results page or SERP as it is known is considered to be the page that is displayed by the search engines in response to a query by a user trying to search for something on the internet.

Pay-per-click or PPC as it is known is considered to be a way to market your business through online paid advertisements.

Click through rate or CTR as it is known for is considered to be the metric that measures the number of clicks that advertisers will receive on their ads.

Dwell time is considered to be the actual time that a visitor to your website spends on a page before returning back to the SERPs page.

Bounce rate is considered to be a single page session that is divided by all of the sessions where visitors to your website only viewed a single request to the Analytics server.

A CNAME is considered to be a type of record in the DNS that is used to specify that a domain name is an alias for another domain.

An MX record or a mail exchanger record is a type of record where the DNS specifies the mail server that is responsible for accepting email messages on behalf of a recipient's domain.

A domain name server or DNS is where readable domain names are converted into IP addresses.